Ethnic Hair Care


New Era Shea Butter Hair Moisturizer

New Era


Shea Butter Hair Moisturizer

Restores essential moisture to dry brittle, bleached, permed, relaxed or processed hair. Helps restore and lock in moisture, which is required to maintain elasticity, flexibility and natural healthy condition without making hair oily. Leaves hair soft, pliable and lustrous.


New Era Reconstructor

New Era


Hair Reconstructor with Shea Butter

Sold exclusively in fine salons. This specially formulated lotion restores vitality and stretch to damaged hair and reduces breakage. Improves hair texture and provides extra body. Can be used as a conditioning treatment, before curly perms or relaxing treatments and while tinting or bleaching hair.  Available also in 16 fl. oz. (474ml).


New Era Moisturizing Shampoo

New Era


Moisturizing Shampoo with Shea Butter

A high-lathering and acid-balanced shampoo that gently but thoroughly cleanses and conditions hair. The formula contains coconut fatty acids to moisturize hair and scalp and relieve flakiness due to extreme dryness. Available also in 16 fl. oz. (474ml).


LeKair Hindu Sheen 5-Minute Curl Set and Wave Lotion


Hindu Sheen

5-Minute Curl Set and Wave Lotion

For that healthy, greaseless look. Now with Retinol to strengthen, repair and moisturize hair. Hindu Sheen also acts as a conditioner to give added body to limp and damaged hair. Ideal for hair pieces, extensions, braids and perms.